Logo Maxim Artyushenko

Product
designer

16 years of driving impact to businesses by solving real customer problems

Recent projects

About me

With over 15 years of experience in the IT industry, I am a Product Designer and Developer focused on building functional, highly engaging digital experiences.

My background spans both UX design and web development, allowing me to bridge the gap between user needs and technical execution.

I specialize in crafting immersive, interactive applications. I am driven by a natural curiosity for emerging tech and a constant desire to collaborate with smart teams to solve complex technical challenges.

My CV is here

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Maxim Artyushenko ▪︎ Product design lead

Thailand, Phuket

15 years of experience as a Product Designer driving growth in e-commerce, crowdfunding and fintech. At Unbiased.co.uk contributed design solutions to 100+ experiments on the core match flow, helping boost lead gen from 12% to 31% and from 8% to 18% for two key funnels in a course of 4 years. As a dedicated designer for the US launch of Unbiased took part in achieving a 7% conversion rate and 2.97% ROI.

Unbiased.co.uk – fintech marketplace of financial advisers

March 2016 – March 2026

Web developer & Product Designer

  • Participated in over 100 experiments which boosted conversion rate from 12% to 31% and from 8% to 18% for two key funnels (financial and mortgage adviser enquiries).
  • Was a dedicated designer for the launch in the US where in a series of experiments we’ve achieved conversion rate of 7% on the main funnel and ROI of 2.97%.
  • Conducted user interviews. Cut the end-to-end research cycle from prototype to insights from days to just 6 hours, directly informing product decisions.
  • Optimized the information architecture based on UX research (card sorting, tree testing), improving content discoverability by 45%.
  • Led design initiatives for the adviser dashboard, focusing on improving user workflows to support MRR growth and reduce churn.
  • Launched the foundational design system (including Storybook setup), standardizing UI across product teams.

Planeta.ru – crowdfunding platform

December 2011 – March 2016

Product Designer

  • Redesigned all main flows of the service, resulting in +25% conversion rate uplift
  • Managed team of 2 product designers and 2 frontend engineers in iterative development cycles, significantly speeding up design handoff process and improving implementation accuracy.
  • Designed and launched multiple satellite products including Planeta Shop, Crowdfunding School and others expanding platform services and creating new user engagement channels.

Sapato.ru – e-commerce, online shoes retailer

October 2010 – December 2011

UX Designer, Front-end developer

  • Owned end-to-end feature development—from UX analysis and design to frontend implementation—for the core Sapato.ru platform.
  • Designed and built frontend for 5 white-label platforms (Sapato Sport, Sapato Luxe, Sapato VIP, Sapato Elle, Sapato Woman Journal), expanding the brand's presence across new customer segments.
  • Together with devs automated the email campaign workflow, cutting production time from 1+ days to several hours.
  • Introduced a design workflow for marketing, dramatically accelerating asset production (from 40 to 80 banners per day) and empowering the team to scale campaign volume.

Education

Management

Bachelor of Science in Computer Science

Product management

GoPractice.io

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