Conversion Rate Optimisation

Redesigning B2B landing page for better conversion

Problem

Low conversion rate on the adviser aquisition homepage

Hypothesis

We will increase the conversion rate if we communicate the value of the product better and add social proof

The results

244%

Relative conversion rate uplift

As a part of the initiative we migrated the homepage outside from the codebase into Webflow and that allowed us to increse experiment rate.

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